Building lasting relationships, not just portfolios

At W.A. Smith Financial Group, we believe in financial plans that grow with you, prioritizing relationships over transactions. Every solution we provide is designed to help you achieve your goals with more clarity, confidence, and purpose.
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Watch to learn about our Ascend 360TM Planning Process
W A Smith Financial Group Team
The Human Side of Finance

Investing in relationships,
not just portfolios

At W.A. Smith Financial Group, we believe that true financial success starts with understanding who you are and what you care about. That’s why we’re here for more than just numbers—we’re here to build a relationship that grows with you. Our Ascend360™ planning process is designed to go beyond portfolio performance; it’s about seeing the complete picture of your life, values, and goals.
man playing cards in home
Every meeting is an opportunity to listen, to understand, and to offer guidance that aligns with your vision. By taking the time to truly know you, we create strategies that reflect your unique path, helping you achieve financial confidence and peace of mind, now and for the future.
man playing cards in home

A philosophy of partnership and purpose

At W.A. Smith Financial Group, we don’t just provide financial plans—we build a foundation for a lasting partnership rooted in trust, clarity, and purpose. Our process is carefully crafted to support you at every step, helping you navigate financial decisions while spending more time focusing on your life.

Our Mission

At W.A. Smith Financial Group, our mission is simple: we want you to spend more time focusing on life and worrying less about money. Whether it’s planning for retirement, managing investments, or navigating life’s financial complexities, we take care of the details so you can focus on what matters most—family, travel, and the experiences you love.

Our Vision

We strive to build lifelong relationships as trusted partners on your financial journey. Our vision is to be the last advisor you’ll ever need, providing personalized, client-first guidance that evolves with you. By fostering trust, transparency, and adaptability, we aim to support you through every stage of life, ensuring you feel confident about your future.

Our Core Values

1

Client First

We make every decision with our client’s best interests at heart.

2

Simplicity

We make complex financial concepts understandable. Simplicity is the ultimate sophistication.

3

Do What You Say

We follow through on our commitments to our team and our clients.

4

Effort Does Not Equal Results

We do not accept mediocrity, and we will not “go through the motions”.

5

Accountability

We take ownership of our work, actions, and the overall outcomes.

6

Hungry, Humble, Smart

We are highly motivated, prioritize the success of others over ego, and demonstrate empathy.

Our anti-philosophy:
what we don't believe in

We’re committed to transparent, client-centered planning, and that means avoiding practices that don’t align with our principles.
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Unnecessary fees or hidden costs

Pushy product sales tactics

One-size-fits-all financial plans

Poor communication and lack of transparency

Encouraging overspending or excessive debt

Trying to time the market

Chasing "get-rich-quick" schemes

Recommending unnecessary financial products

Your financial journey with us

01

Understanding your vision

We begin by truly listening to you, gaining a deep understanding of your unique financial goals, concerns, and dreams for the future.
02

Unveiling opportunities

Through careful analysis and expert insights, we'll identify potential areas for improvement and uncover opportunities to optimize your financial situation.
W A Smith Financial Group Team Working
03

Crafting your personalized plan

Together, we'll develop a tailored financial roadmap that aligns with your vision and addresses your specific needs.
04

Guiding you every step of the way

We're committed to providing ongoing support and guidance as your life evolves. We'll regularly review your plan, make adjustments as needed, and ensure you stay on track to achieve your financial goals.

See what our clients say

We're proud of the relationships we build with our clients and the results we achieve together. Read their stories and discover why they trust us with their financial futures. We invite you to join our community of empowered individuals.

Displayed testimonials were provided by current clients. No compensation of any kind was provided for these testimonials.

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John Carter

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Sophie Moore

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Matt Cannon

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Andy Smith

“Lorem ipsum dolor sit amet conse ctetur adipiscing lectus a nunc mauris scelerisque sed egestas pharetraol quis pharetra arcu pharetra blandit.”

John Carter

“Lorem ipsum dolor sit amet conse ctetur adipiscing lectus a nunc mauris scelerisque sed egestas pharetraol quis pharetra arcu pharetra blandit.”

Sophie Moore

“Lorem ipsum dolor sit amet conse ctetur adipiscing lectus a nunc mauris scelerisque sed egestas pharetraol quis pharetra arcu pharetra blandit.”

Matt Cannon

“Lorem ipsum dolor sit amet conse ctetur adipiscing lectus a nunc mauris scelerisque sed egestas pharetraol quis pharetra arcu pharetra blandit.”

Andy Smith

"Very prepared and knowledgeable folks to work with. Very comfortable and at ease knowing that my wife and I have no financial worries whatsoever. Thank you W.A. SMITH"

Dan B. | Client Since 2017

former Reactor operator for Lubrizol
"Experience has been great. Great team of financial advisors. Love how they keep clients informed and educated on changing market strategies."

Kevin H. | Client Since 2019

former Software Project Manager
"It's been wonderful! I was unhappy with my previous advisor. My experience with your company has been a night and day difference as it relates to customer service and my portfolios profits."

Robin W. | Client Since 2023

former Insurance adjuster, left position to be a stay at home Mom.
"Our experience has been rewarding and educational. We are confident in your advice and direction. We are secure in our and our heirs' future. Cannot thank you enough."

Farley M. | Client Since 2018

former Inventory control Manager
"Nothing less than stellar in every aspect from initial meetings to the present!!"

Dennis B. | Client Since 2015

Mechanical Engineer
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